So how did an accomplished and well positioned research scientist become a Personal Branding and Positioning strategist? My background in research science prepared me to solve diverse problems and approach each one with the attitude that it can be solved. I approach projects in a scientific and methodical way and test hypotheses and adjust as I go along. I use real data to adjust the strategy and digital marketing gives you real data!
While spending time at home with my young girls I did a variety of freelance and volunteer jobs, confidently accepting each challenge this offered. It was the Big Vision mindset that I brought to the freelance jobs and volunteer positions I held that made this work the perfect fit for me. I support people in discovering their authenticity and purpose, creating a brand and positioning themselves so they go from feeling restless and unfulfilled to becoming confident leaders, visionaries and game changers.
Why am I the tipsy copilot? I am the producer for Piloting Your Life, a podcast by Terri Hanson Mead. Occasionally I would be on the podcast with her as we drank champagne and talked about topics related to the interviews she had. Hence I became the tipsy copilot, in charge of brand management, content curation, and communication strategy.